Sock Culture

Socks may not be a dominant part of our culture, but they are becoming a more prominent form of expression. Several celebrities have their own sock lines, athletes often show off stylish socks, and tech CEOs are known for wearing brightly colored socks to the office.

How do other countries treat socks? In many parts of the world, they are a very important part of fashion, culture, and tradition.

BLACKSOCKS, a New York-based company that offers a sock subscription service, conducted a survey of European sock preferences. Among its findings:

  • Italians change their socks the most, with 1 in 10 citizens doing so more than once a day. A typical Italian buys 16 pairs of socks a year and owns 17 pair at any one time.

  • On the flip side, only 70 percent of people in Switzerland change their socks daily. 1 in 6 wear the same pair for two days in a row and 1 in 10 can go longer than two days before changing socks.

  • The French buy nine pairs of new socks a year and only two-thirds change them every day.

  • Austrians buy more socks, but that could be because about 25 percent of men have somebody else, such as a spouse, buy their socks.

  • Germans, on the other hand, possess, on average, 24 pairs of socks, the most of any European country. Germany is also one of the few places on earth where it is culturally acceptable to wear socks with sandals.

  • In addition to the U.S. and Europe, another part of the world where sock culture is unique is Asia. Nowhere is that more true than in Japan, where on buys an average of 1 pair of socks per month.

  • There was in their survey no information for Belgium but based on our sales figures we see that we as Belgians mostly buy black socks and buy about 8 pair of socks per year.

Because of the cultural requirement of taking off your shoes anytime you’re indoors, people’s feet — and their socks — are constantly on display. Therefore, it’s necessary to wear nice socks, and avoid wearing dirty or worn out socks and most of all have fresh feet.

Try our socks, they are stylish and take care of those unpleasant odours.

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